If your idea of buying technology is to purchase plastic connected by wires to do what you've always done, you will fall victim to one of the Three Technology Traps.

Part I: The Five Questions to Ask Before Buying Technology

1. What business am I in?

2. How do I define success for my business?

3. What are the areas of my business I’d like to improve to achieve success?

4. Do I have a clear objective of what I want to accomplish before meeting with the vendor?

5. Do I have a process for helping me uncover the applications and products required to meet the business objectives I established in questions 1-4?

Part II: Technology Trends Provides You With the Following:

1. A clear description of the technology and why a business would need it.

2. Questions to ask prospective vendors when buying the technology.

3. Questions to ask yourself to see if the technology is right for you.

4. A casestudy showing how the technology is being used to help businesses succeed.

Part III Making Decisions About Technology. As a Decision Maker, You Need to Decide:

1. What is your Corporate Mission?

2. What is your Business Structure?

3. What are your Business Goals?

4. What is your Marketing Strategy?

5. What is your Business Budget?

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Buying Technology: Understanding What You Need & Why You Need It

Sample Chapters Chapter One CTI Case Study

Technology is changing rapidly, and with this change, new ways of doing business are constantly presenting themselves. Most small-to-medium size businesses don't have the personnel to evaluate their needs and lay out a plan for purchasing technology that will integrate with their business plan. If you're like many small businesses, you know you need to become more efficient, more productive and communicate better with your customers, but you're not sure how to go about using technology to do so.

This book is about helping you do just that.

It's best to buy something based on the long-term cost of ownership. You know that. But when it comes to new technology, (which many small business people know little about) figuring out what the long term cost might be is nearly impossible. You run the risk of falling into one of:

The Three Technology Traps

When it comes to buying technology, most small businesses fall victim to one of the Three Technology Traps:
1. They buy on price.

2. They delay any decision for fear of making the wrong choice.

3. They hire a consultant for the express purpose of having someone to blame when things go wrong.

Does this sound familiar? If your company has managed to avoid these three traps, good for you. Sadly, many do not. They either purchase solely on price and miss the opportunity to use technology to make themselves more efficient; put off buying anything at all because of the seeming complexities of it all; or retain a consultant who will make their decision for them (and take the blame if things go wrong).

There has to be a better way.

Buying Technology: Understanding What You Need & Why You Need It is designed to help you avoid the Three Technology Traps

I've met with hundreds of business owners, managers and controllers who were looking to buy anything from computers to phone systems to long distance to video conferencing. Through theses conversations, I've learned that there are three reasons why a business might fall victim to one of these traps. I've organized the book into three part to answer the question; "Why do so many businesses fall victim to one of the 'Three Technology Traps'?"

Synopsis of Part I

The first reason businesses fall victim to one of the Three Technology Traps is because they do not fully understand HOW their business operates.

In Part I: Understanding Your Business, I discuss 5 key questions you must answer BEFORE you meet with the sales person.

Without a firm handle on how each part of your company works with every other part, your process of purchasing technology is not going to result in the benefits you hoped for. Part I: Understanding Your Business is designed to help you evaluate your business goals, relate those goals to your definition of success, and guide you in asking the questions you need to ask to buy the right technology from the right vendor so you will achieve success.

Synopsis of Part II

The second reason businesses fall victim to one of the Three Technology Traps is they know relatively little about the business technology applications available, and how they can benefit their company.

In Buying Technology, addressing this problem is the purpose of Part II:

Understanding the Value of Technology to Your Business

In Part II, I identify five trends impacting American business. Building on some of the concepts developed in Part I, I provide a series of case studies designed to illustrate technologies that have emerged in response to the changing business climate. By focusing on specific trends in the marketplace which are creating the demand for certain technologies, the reader learns how these technologies can benefit his or her business.

Synopsis of Part III

The third reason businesses fall victim to one of the Three Technology Traps is they don't have a process for calculating the long-term cost of technology ownership.

In Buying Technology, addressing this problem is the purpose of Part III:

Making the Decision to Buy Technology

Buying technology is more about understanding your business and what it takes to succeed than it is about technology and fancy gizmos. Too many people freeze up at the mere mention of the word "technology." They automatically assume that the issue MUST be handed off to the IT person without ever thinking about the overall business needs or potential return on investment. This passing the buck creates internal inertia that prevents the company from adopting the wise use of technology.

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When buying technology, remember you're entering into a long-term relationship with your vendor. If you fail to define how the technology will help you fulfill your business goals, you’re headed for a messy divorce.

Are you replacing old equipment - phone systems, copiers, computers, etc.? Remember, even "simple" systems can do much more than what is being replaced. There may be new capabilities worth evaluating.

Consider these other books from Wise Jargon Publishing. Simply Click on the One You're Interested In!