Technology is changing rapidly, and with this change, new ways of doing business are constantly presenting themselves. Most small-to-medium size businesses don't have the personnel to evaluate their needs and lay out a plan for purchasing technology that will integrate with their business plan.  If your idea of buying technology is to purchase plastic connected by wires to do what you've always done, you'll fall victim to one of the Three Technology Traps: To learn about these traps and how to avoid them, be sure to check out this book.


"Buying Technology is aimed at small businesses that are seeking to use technology to become more efficient and productive. The author presents easy-to-follow questions aimed at isolating the key factors shaping a decision. The principles are general and will outlive whatever technology is in vogue. "

The Indianapolis Star

"David Lantz tells it like it is. If you don't want the truth, don't read it; however, if you're really serious about buying the right technology for the right reasons, then you have to read: Buying Technology -- Understanding What You Need and Why You Need It."

Bill Daugherty, Branch Manager, US Voive & Data (http://www.usvoice-data.com)